Aromat 'Naturally Tasty' Launch Event
- IN:PR

- Sep 3, 2024
- 2 min read
IN:PR had the pleasure of orchestrating an event in Johannesburg to mark the launch of Aromat's innovative new product, 'Naturally Tasty'. The event was designed to introduce a select group of influencers, content creators, and media professionals to this exciting addition to Aromat's product range.

The day commenced with an engaging cooking demonstration led by the esteemed Chef NTI, who masterfully showcased the versatility and flavour of Aromat Naturally Tasty. Attendees were then invited to participate in a hands-on cooking class, providing them with an opportunity to experiment with the product in their own culinary creations. The session was further enriched by a food photography master class, expertly conducted by Libby Edwards Photography, where attendees learned the art of capturing their dishes in the most appetising light.
To conclude the event, Chef NTI and her team prepared a delectable lunch that highlighted the product’s ability to elevate everyday meals. The afternoon was capped off with an inspiring talk by social media maven, Palesa Mahlaba. Palesa shared her personal journey in the social media landscape, offering valuable insights and strategies for growing one's online presence, a discussion that resonated deeply with our audience of digital influencers.
With over 30 attendees, the event successfully positioned Aromat as a forward-thinking brand committed to innovation and quality. The feedback from our guests was overwhelmingly positive, and the buzz generated on social media and online blogs further underscored the impact of the launch.
We at IN:PR are thrilled with the outcome of the event and look forward to continuing our partnership with Aromat in future endeavours. The success of this launch exemplifies our dedication to creating memorable and effective brand experiences.


